Buying Dental Practice | Dress Codes
The first impression of your dental office environment says a lot about your practice. Does it present the professional image your desire? Taking an objective look around can help you if you are considering selling your practice. For someone looking at buying dental practice, the first impression can make or break their decision to move forward with a potential purchase.
Dental Office Dress Code
Having a dress code for your office can have a significant impact on how your practice is perceived by your patients or anyone who may be interested in buying dental practice if yours is up for sale. As we alluded to, first impressions are not only lasting, they can also be a deal breaker. We’re all familiar with the 15 second TV commercial. What you see on TV in this short span of time can greatly influence a consumer’s decision to act. In the case of a dental practice, there’s roughly a 30-second window where people form their opinions when they walk into an office. These decisions are based on some the following things:
- Overall waiting room appearance
- Lighting and color scheme
- Plants and wall hangings
Of course, your staff’s level of professionalism also makes a huge difference. This includes their level of courtesy, helpfulness, and appearance. When we speak of staff, we are not only referring to those at your front desk. Your back office employees also must adhere to the same standards and guidelines. When choosing a dentist, patients are heavily influenced by the way they’re greeted and the appearance and politeness of staff members. This goes, too, for anyone who has interest in buying dental practice.
Do You Have a Written Dress Code?
If you don’t already have a written dress code in place, it is never too late to implement one. This will help make expectations known to your employees. But, you should also communicate to them why you are installing a dress code so they will understand your reasons and you will get their buy-in. And, when hiring new employees, they should always be aware of a dress code prior to their accepting an offer with your practice. You don’t want to present them with any surprises.
When deciding on a dress code, it is essential to keep things simple and professional. Demanding that your employees buy all new wardrobes can be a hardship and not go over well. If you have it in your budget, though, you may consider giving your employees a small allowance to buy clothes, such as scrubs, if that is what you are requiring. Of course, those in the back office, such as hygienists, typically wear scrubs anyway, and probably already wear them to work. But, front office personnel may have to invest in some items if that is what you are asking them to wear. Otherwise, you can ask your front office staff to wear conservative clothing, such as slacks, skirts, and blouses or shirts that are conservative in nature. Be advised that the term conservative can mean different things to different people. Be as specific as possible about the length of a skirt, for example, so there is no confusion.
Employee and office appearance are just part of the many facets of making your practice presentable and desirable to patients and/or someone interested in buying dental practice. Of course, there are many other things to consider. At Menlo Dental Transitions, we are happy to answer any questions you may have and help you prepare your dental practice for possible sale.
Contact us today for more information.